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Philips and Dolby introducing new 3D HD System Dolby-3D
May 01, 2012

Dolby Laboratories and Philips Electronics unveiled Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices. The new brand name Dolby 3D should not be mistaken with the digital 3D cinema projection system.

The two leading companies have undertaken the new joint project to improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions. Dolby 3D is a complete system designed to work throughout the chain to deliver clear glasses-free 3D content that operates over existing distribution systems.

new cooperation Dolby 3D

The focus of the cooperation will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today. This project is uniquely positioned to enable the industry's adoption of 3D by working on standardization and licensing of the technology.

The Dolby 3D experience will seamlessly integrate into the use cases and viewing patterns of consumers on the go and in the home, making the use of 3D devices an enjoyable daily experience. Content owners and broadcast operators have the unique opportunity to differentiate their offerings by encoding 3D titles in Dolby 3D for maximum fidelity on Dolby 3D enabled devices while maintaining compatibility with existing 3D products. The system will enable a 3D HD format, including tools for 3D content creation and real-time 3D content conversion.

www.dolby.com
www.philips.com


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